Speaker Bios

Jim Joseph is an award winning marketing professional who has specialized in helping blockbuster clients including Kellogg’s, Kraft, Cadillac, Tylenol, Clean & Clear, Aveeno, Durex, AFLAC, Ambien CR, and Wal-Mart create successful brand experiences that engage consumers and add value to their lives. His first book titled “The Experience Effect”, is aimed at helping marketers build consistent brand experiences across multiple touchpoints. Prior to joining Lippe Taylor, Jim started his own agency, which he later sold to Publicis and then merged it with two others to create Arc-NY, the largest integrated marketing services agency in Manhattan at the time. He later took over Publicis’ Saatchi & Saatchi Wellness, where he led the transformation of the agency from traditional advertising to diversified marketing. He earned his first marketing stripes on the client side at Johnson & Johnson and Arm & Hammer. Jim received his MBA from Columbia University and his BS from Cornell University.

John (Jack) B. Poor, Jr. joined the Television Bureau of Advertising as vice president – marketing in May 2004. In that capacity he makes calls on and presentations to advertisers and advertising agencies on issues relating to the benefits of using TV stations’ on-air and interactive platforms. Prior to joining TVB Jack was Executive Vice President of Petry Media Corp. a national rep company that operated two leading national TV time sales companies; Blair Television and Petry. Among his responsibilities at the reps Jack was in charge of New Business Development, Sales Research, Programming, Data Systems and Marketing. Prior to his 20 years at the rep companies Jack had experience at a local TV station in Boston and as an account executive at a number of New York City advertising agencies. He is a graduate of Wesleyan University in Middletown CT and lives in New York City with his wife, Devon.

Jordan Goldberg is CEO and co-founder of stickK.com, a goal-setting website based on behavioral economics research conducted by co-founders and Yale economists Ian Ayres (author of 11 books

including NYTimes bestseller Super Crunchers and the newly published Carrots and Sticks, Fall 2010) and Dean Karlan (President, Innovations for Poverty Action). The website allows the public to utilize incentives and accountability to encourage behavior change.

Since launching stickK.com in January of 2008, Jordan has grown the site to over 100,000 users, the majority of whom have created goals in the health and wellness space. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change. In December 2009, stickK began offering customized versions of its goal-setting platform to meet the specific needs of corporations including, but not limited to, wellness, performance management, energy and financial goals as well as non-profit fundraising. These platforms have served employees as well as target customers of corporations.

Jordan has been frequently interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS News Sunday Morning, and in The Wall Street Journal, The New York Times, and

The Economist. He has also been a featured speaker at numerous professional events, including the Penn CMU Annual Symposium on Health and Behavioral Economics, the CDC’s annual conference on

Health Communication, Marketing, and Media, the 2011 Yale Healthcare Conference and the annual conference for NARUC (National Association of Regulatory Utility Commissioners).

His prior experience includes founding another internet startup and consulting in real estate development and healthcare advocacy. A graduate of Yale University with a bachelor’s degree in American Studies, Jordan is also a recipient of the Yale School of Management’s Silver Anniversary Scholarship and is a 2007 fellow at the Yale Enterprise Institute.

Kat is a registered dietitian, certified personal trainer and mother of two. She has been helping people reach their health, fitness and weight management goals for nearly 14 years. She holds a bachelor’s of science degree in athletic training and a master’s of science degree in sports nutrition. She is a member of the American Dietetic Association and is a certified personal trainer by the National Academy of Sports Medicine (NASM). Kat is also a NASM performance enhancement specialist, (PES) corrective exercise specialist (CES) and certified health and fitness specialist (HFS) by the American College of Sports Medicine. Kat was the webinar host for Sharecare and Dr. Oz’s Move It and Lose It in 2011 program and co-hosted with Dr. Oz, Brad Lamm, Dr. Mike Clark and Dominique Adair. She has also been a featured guest on the Dr. Oz show and is currently the lead Registered Dietitian and Weight Loss Coach for dotFIT, a California-based nutrition and fitness company. She was instrumental in the development of the dotFIT Me online nutrition and exercise program, a comprehensive evidence-based program used by the University of California Berkeley, hundreds of health clubs and thousands of fitness professionals nationwide. Kat serves as a subject matter expert for NASM and has written for various organizations including UFC Magazine. She holds weekly consumer webinars on weight loss and nutrition and continues to present at conferences and workshops. Kat’s personal mission is to inspire and empower people to realize their inner greatness through the achievement of wellness using sound nutrition, activity and lifestyle principles and practices.

Kelly brings more than 13 years of experience in advertising and marketing to her role as strategic planner at MicroMass. An accomplished focus group moderator and ethnographic researcher, Kelly’s strategic thinking has helped build our reputation and our award-winning marketing communications programs. Before joining MicroMass, Kelly was an account planner for McKinney, where her account responsibilities included The Ad Council’s national Breastfeeding Initiative for the Department of Health and Human Services, Lands’ End, Polaris snowmobiles and ATVs, and Victory motorcycles. Kelly is a classically trained anthropologist, with a BA in Cultural Anthropology from the University of Virginia and an MA in Anthropology from American University.

In 2011, Leigh was named a Rising Star by the Healthcare Businesswomen’s Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business,

strategy and mentoring. She has spoken about trends and social media at national and regional conferences and contributes to many publications, including MedAdNews, PharmaVoice, PM360, Financial Times, Marketing Vox, DMI Review, The Social Path, AdWeek, and Business First.

Leigh joined GSW Worldwide in 2010 bringing more than thirteen years of experience creating digital strategies for Fortune 1000 companies and developing social media approaches in highly-regulated industries, like insurance, pharmaceuticals and banking.

Leigh has delivered meaningful brands and successful campaigns for a range of clients from well-known financial brands (PNC, Nationwide) to category-leading retailers (Bed Bath & Beyond, Big Lots) to national associations (American Medical Association, American Lung Association) to universities (The Ohio State University, Hartwick College).

Leigh is author of the popular Advergirl.com blog, recognized as one of the top 100 industry blogs by AdAge in 2007 and 2008. She is the editor and publisher of WhatsYourDigitaliQ, named one of Facebook’s top 50 healthcare blogs and was named to The “Adweek 25″ which recognizes the best advertising voices on Twitter.

Last year, Marcee was recognized by PharmaVoice as one of the industry’s 100 most inspiring people. She is the gender “intel” inside GSW Worldwide that specializes in influencing the female influencers of healthcare. She has extensive experience building brands and creating marketing efforts for and about women.

Marcee joined GSW in 2004 as executive creative director and is founder of GSW’s first women and health division, Pink Tank, which helps brands find the voice that resonates deeply with female consumers, healthcare professionals, patients and caregivers.

Marcee brings to The Well @ GSW more than 20 years of award winning consumer advertising experience at Chicago ad agencies, JWT and DDB. In addition to her Rx, OTC and patient marketing experience at GSW Worldwide, she has lead creative on a diverse group of consumer mega-brands, including Kraft Foods and General Mills.

Dr. Micheal Clark, DPT, MS, CES, PES, is the chief science officer for Sharecare. An industry visionary, he is the creator of the National Academy of Sports Medicine’s exclusive Optimum Performance Training™ (OPT) model used by thousands of health and fitness professionals worldwide. Since 2000, Dr. Clark’s innovation and leadership have redefined the organization as a global leader and authority in education for fitness, performance and sports-medicine professionals that empowers individuals to live active and healthy lives. Men’s Health magazine selected Dr. Clark as “Health and Fitness Visionary of the Year” for his role in shaping the future of the health and fitness industry. A noted lecturer and author, Clark is recognized as one of the top physical therapists in the industry. Dr. Clark has rehabilitated, reconditioned and trained hundreds of professional and elite athletes. His list of athlete clients includes MVP’s, All-Stars and Champions from the NFL, NBA, MLB, NHL, MLS and Olympic athletes. He is entering his 10th season as the team physical therapist for the NBA’s Phoenix Suns. In 1996 and 2000, Dr. Clark served as a physical therapist in the Olympic Games. He has also worked with A-list celebrities and served as Shaquille O’Neil’s’ injury prevention and performance coach on the primetime television show “Shaq vs.”

Paul Atkinson joined the Newspaper National Network (NNN) in April 2004. As Senior Vice President, Business Development, he is responsible for building client solutions in key industry categories, including pharmaceuticals and over the counter medications.

The NNN is a sixteen year old sales and marketing organization owned by America’s newspaper publishers and the Newspaper Association of America. NNN partners with national advertisers and their agencies, delivering local, cross platform programs that are

scalable across the country, and that capitalize on the newspaper medium’s unique depth of user engagement.

Earlier in his career, Atkinson was Senior Vice President for Advertising Sales at The Wall Street Journal, where he spent twenty-four years. During the 1990’s, he led a series of initiatives which doubled the publication’s advertising revenues over the course of the

decade. His early career at The Journal included assignments in Hong Kong, London, and Brussels; in the latter posting he served as Publisher of The Wall Street Journal Europe.

From 1999 through 2002, Atkinson was a Vice President in the business development unit at America Online. He is a past Vice Chairman of the American Advertising Federation, and Director of the Advertising Club of New York.

Paul Atkinson is a 1974 graduate of Princeton University, and resides with his family in Pleasantville, New York.

Mr. Cleland joined the Federal Trade Commission’s Division of Advertising Practices in 1991. In 1996, Mr. Cleland was appointed Assistant to the Director of the Bureau of Consumer Protection and, in 1998, he was appointed Assistant Director of the Division of Service Industry Practices. He currently serves as Assistant Director of the Division of Advertising Practices. His primary area of expertise is the advertising and marketing of health-related products and services. He also supervises many of the Commission’s health fraud and weight-loss product and service law enforcement initiatives. Current areas of interest include immunity claims for dietary supplements and foods. Mr. Cleland recently supervised the Commission’s review of the Endorsement and Testimonial Guides. Prior to joining the Federal Trade Commission, Mr. Cleland

served as Special Assistant Attorney General and Director of the Division of Consumer Protection in the Iowa Attorney Generals Office.

Richard M. Coad is a nationally recognized creative leader. He’s all about helping clients distinguish their brands through creative thinking. “Great creative is about forging new emotional connections between your brand and your customer. There’s so much sameness in advertising today. To be successful, a brand not only has to be relevant, but look and feel different from other brands.” Before joining MDB Communications, he was Executive Creative Director for the Publicis Groupe in Chicago. In that role, he was the creative inspiration behind the character “Jared” for the Subway restaurant chain, an advertising initiative that was not only “different,” but resulted in a 40% increase in same day sales the first week of the campaign, went viral the second, and ultimately served as the catalyst that doubled the chain’s size in three years. He has served in a similar capacity for Saatchi & Saatchi NYC, Hal Riney & Partners, Bozell and Young & Rubicam. His work has brought insight, humor and emotion to such well known brands as Gallo Wines, Cheerios, John Deere, Nuveen Investments, The Principal Financial Group, Whirlpool, ATA Airlines and The Chicago Tribune.

Susan Burke March is a registered and licensed dietitian and certified diabetes educator, with advanced training certificates in Level 1 & 2 Adult Weight Management and Childhood/Adolescent Weight Management. Susan’s professional initiatives reflect her passion for healthy living and smart weight management. She has authored peer-reviewed and professional resources related to online weight management, and has been a featured media speaker about nutrition, weight management, diabetes and lifestyle behaviors that all Americans can adopt to lower their risk for weight-related health conditions.

Susan led the nutritional development of one of the leading commercial weight management programs on the Internet. As Vice President of Nutrition Services and Chief Nutritionist for eDiets.com, she managed the creation and administration of the technology-enabled nutritional and wellness components of products, programs and services. Susan is a media spokesperson for the Florida Dietetic Association and is a founding member of the Weight Management Dietetic Practice Group, serving a two-year elected position as Secretary, and currently serves as Sponsorship Relations Director. Susan is the author of Making Weight Control Second Nature: Living Thin Naturally, (2009, Mansion Grove House), and the Study Guide to Making Weight Control Second Nature: Living Thin Naturally,

(2010, Wolf Rinke Associates) providing health professionals with 26 continuing education credits. Susan has recently authored the Study Guide for The Complete Vegetarian (Peggy Carson, MD, 2010) Susan runs her consulting practice from her home office in Flagler Beach, Florida, and offers web-based weight management as

well as traditional face-to-face and group weight management coaching.