2011 MDPA Marketing to the Overweight American Conference Advertising Awards Winners Announced
**FOR IMMEDIATE RELEASE**
Top brands vied for honors at the Marketing Disease Prevention in America (MDPA) National Advertising Awards at the MDPA Conference on Marketing to the Overweight American, September 27-28, 2011, in Silver Spring, Maryland.
ATLANTA, GA. [September 29, 2011] – DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing, today announced the winners for the first annual Marketing Disease Prevention in America (MDPA) Advertising Awards. The ad awards were held in conjunction with the MDPA Conference on Marketing to the Overweight American, September 27-28, 2011, at the Crowne Plaza Hotel in Silver Spring, Maryland.
Following in the rich tradition of the long-running DTC National Advertising Awards, the 2011 MDPA Advertising Awards honored leading companies and brands engaged in marketing weight loss and weight management at an awards ceremony which that showcased the best weight loss and weight management marketing and advertising campaigns with Gold, Silver, and Bronze awards across 4 categories. The Gold, Silver, and Bronze winners for each of the 4 categories were announced at the ad awards ceremony on the second day of the conference, September 28th.
The categories and winners are:
Best Television Weight Loss/Weight Management Advertisement
Gold: “It’s a New Day” by Weight Watchers and McCann Erickson
Silver: Sara Rue TV Campaign by Jenny Craig and Young & Rubicam
Bronze: “Satisfaction” by Kellogg’s Special K and Leo Burnett
Best Print Weight Loss/Weight Management Advertisement
Gold: “It’s a New Day” by Weight Watchers and McCann Erickson
Silver: “Just Like That” by Medifast and Undisclosed
Bronze: “Granola Hearts” by Kellogg’s Special K and Leo Burnett
Best-Integrated Weight Loss/Weight Management Advertisement
Gold: Atkins 2011 Integrated Campaign by Atkins and LeeReedy
Silver: Medifast Integrated Campaign by Medifast and Undisclosed
Bronze: “It’s a New Day” by Weight Watchers and McCann Erickson
Best Digital Weight Loss/Weight Management Advertisement
Gold: “Quaker Amazing Mornings” by Quaker and Juniper Park
Silver: “myPlan” by Kellogg’s Special K and Leo Burnett
Bronze: “Wedding Ready” by Slim-Fast and Ogilvy and Mather
Best Multi-Cultural Weight Loss/Weight Management Advertisement
Gold Winner: Nutrisystem Multi-Cultural Campaign by Nutrisystem and In House Agency